Daimler Trucks producing far less than it could sell due to chip shortage, CEO says

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“We will certainly be delivering less than we could have sold, and that also applies to next year,” he said at a roundtable with journalists on Tuesday, echoing recent warnings from competitors like Traton that profits could fall in the second half.

“It’s a fight over every chip,” Daum said.

While passenger vehicle producers like BMW or Daimler can increase prices to offset chip losses, truckmakers do not have this flexibility, he said.

Still, the company has committed to a 15% fixed-cost reduction from 2019 levels by 2025, and cuts are “well underway”, he said. A concrete update will be provided at the company’s Capital Markets Day on Nov. 11.