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Italian drinks group Campari clinched an initial deal in 2020 to buy 49% of Tannico to give a push to its e-commerce business amid the COVID-19 outbreak.
Campari and Moet Hennessy then created a joint venture in July last year to invest in wines and spirits e-commerce companies.
“With this operation, we confirm our commitment to making Tannico the leading European platform in the sale of wines and premium spirits,” said Bob Kunze-Concewitz, CEO of Campari.
Thierry Bertrand-Souleau will become CEO of Tannico from January, the companies added. He is currently a general manager for French beautycare group Sephora.
Marco Magnocavallo, the founder and current CEO of Tannico, will become honorary president.
