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This industry is projected to witness a significant boost in both e-commerce and brick-and-mortar store sales. Therefore, we think fundamentally sound intimate apparel stocks Gildan Activewear Inc . (GIL) and Hanesbrands Inc. (HBI) could be solid bets now.
However, amid remote lifestyles, consumers’ preferences are shifting from fashionable intimate wear toward more comfortable and necessary products. Therefore, we think fundamentally weak companies in this space, Victoria’s Secret & Co. (VSCO) and Naked Brand Group Limited (NAKD), might struggle to stay afloat.